Patent Pending
So you have finally made it, you have sent in your application to have your invention scrutinized by the US government in hopes that they will think it is good and original enough to receive a patent. So what do you do while you wait? The wait can sometimes take years depending on the type of patent, how many times you have had to resubmit, and so on.
Well, you could go ahead and market your product under the label patent pending. The risk here would certainly be up to you as to how you would want to handle it. Sure if you get your patent then you will be OK, but if you do not you may be putting your product out there with not a lot of protection.
Different countries vary on how they handle patent pending type products. You should really consider reviewing all the laws regarding this in your area. It could be very important understanding everything before you make a decision as to how you will move forward. Also, if you plan on selling a product similar to a product that has a patent pending label, you may want to brush up on the laws as well.